Privacy Policy
PRIVACY POLICY
Personal data (hereinafter referred to mostly as "data") is only processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.
In accordance with Art. 4 No. 1 of Regulation (EU) 2016/679, i.e., the General Data Protection Regulation (hereinafter referred to only as the "GDPR"), "processing" means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
With the following privacy policy, we inform you in particular about the type, scope, purpose, duration, and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of processing. Furthermore, we inform you below about the third-party components we use for optimization purposes and to increase usage quality, insofar as third parties process data under their own responsibility.
Our privacy policy is structured as follows:
I. Information about us as the Controller
II. Rights of users and data subjects
III. Information on data processing
I. Information about us as the Controller
The responsible provider of this website for the purposes of data protection law is:
Trend Items and Tools - Eray Altuntas
Frontenhausener Str. 3
84137 Vilsbiburg
Germany
Phone: +49(0)
E-mail:
The provider's Data Protection Officer is:
Eray Altuntas
II. Rights of users and data subjects
With regard to the data processing described in more detail below, users and data subjects have the right:
- to confirmation as to whether data concerning them is being processed, to information about the processed data, to further information about the data processing, and to copies of the data (cf. also Art. 15 GDPR);
- to rectification or completion of incorrect or incomplete data (cf. also Art. 16 GDPR);
- to the immediate erasure of the data concerning them (cf. also Art. 17 GDPR), or, alternatively, insofar as further processing is required pursuant to Art. 17 Para. 3 GDPR, to restriction of processing in accordance with Art. 18 GDPR;
- to receive the data concerning them and provided by them and to transmit this data to other providers/controllers (cf. also Art. 20 GDPR);
- to lodge a complaint with the supervisory authority if they are of the opinion that data concerning them is being processed by the provider in breach of data protection regulations (cf. also Art. 77 GDPR).
In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider about any rectification or erasure of data or restriction of processing that takes place on the basis of Articles 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if this notification is impossible or involves disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.
Furthermore, pursuant to Art. 21 GDPR, users and data subjects have the right to object to the future processing of data concerning them, provided that the data is processed by the provider in accordance with Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct marketing is permissible.
III. Information on data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose of storage ceases to apply, provided that no statutory storage obligations prevent deletion and no other information is provided below regarding individual processing procedures.
Server data
For technical reasons, in particular to ensure a secure and stable website, data is transmitted by your internet browser to us or to our web space provider. With these so-called server log files, the type and version of your internet browser, the operating system, the website from which you accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access, and the IP address of the internet connection from which our website is used are collected, among other things.
This data collected in this way is stored temporarily, but not together with other data from you.
This storage is based on the legal basis of Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.
The data will be deleted after seven days at the latest, provided that no further storage is required for evidentiary purposes. Otherwise, the data is excluded from deletion in whole or in part until the final clarification of an incident.
Cookies
a) Session cookies
We use so-called cookies on our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the internet browser you use. These cookies process certain information about you to an individual extent, such as your browser or location data or your IP address.
This processing makes our website more user-friendly, effective, and secure, as the processing allows, for example, the playback of our website in different languages or the provision of a shopping cart function.
The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR, provided that these cookies process data for the initiation or execution of a contract.
If the processing does not serve the initiation or execution of a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.
When you close your internet browser, these session cookies are deleted.
b) Third-party cookies
Our website may also use cookies from partner companies with whom we work for the purpose of advertising, analysis, or the functionality of our website.
Please refer to the following information for details on this, in particular the purposes and legal bases for the processing of such third-party cookies.
c) Possibility of removal
You can prevent or restrict the installation of cookies by adjusting your internet browser settings. You can also delete cookies that have already been stored at any time. The steps and measures required for this depend on the specific internet browser you are using. If you have any questions, please use the help function or documentation of your internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via browser settings. Instead, you must change the settings of your Flash player accordingly. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.
Should you prevent or restrict the installation of cookies, this may, however, result in not all functions of our website being fully usable.
Contract processing
The data you transmit to make use of our range of goods and/or services will be processed by us for the purpose of contract processing and is necessary to this extent. Conclusion and execution of the contract are not possible without the provision of your data.
The legal basis for the processing is Art. 6 Para. 1 lit. b) GDPR.
We delete the data upon complete contract processing, but we must observe the retention periods under tax and commercial law.
As part of contract processing, we pass on your data to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the transfer is necessary for the delivery of goods or for payment purposes.
The legal basis for the transfer of the data is then Art. 6 Para. 1 lit. b) GDPR.
Customer account / Registration function
If you create a customer account with us via our website, we will collect and store the data you enter during registration (e.g., your name, your address, or your e-mail address) exclusively for pre-contractual services, for the fulfillment of the contract, or for the purpose of customer care (e.g., to provide you with an overview of your previous orders with us or to be able to offer you the so-called notepad function). At the same time, we store the IP address and the date and time of your registration. A transfer of this data to third parties naturally does not take place.
As part of the further registration process, your consent to this processing is obtained and reference is made to this privacy policy. The data collected in this process is used exclusively for the provision of the customer account.
Insofar as you consent to this processing, Art. 6 Para. 1 lit. a) GDPR is the legal basis for the processing.
If the opening of the customer account also serves pre-contractual measures or the fulfillment of the contract, the legal basis for this processing is also Art. 6 Para. 1 lit. b) GDPR.
You can revoke your consent to the opening and maintenance of the customer account at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do so, you simply need to notify us of your revocation.
The data collected in this regard will be deleted as soon as processing is no longer required. However, we must observe retention periods under tax and commercial law.
Creditworthiness check and scoring
Insofar as we offer you the general possibility of payment on account as part of our range of goods or services and you make use of this, we reserve the right to obtain a credit report from a credit agency (such as Creditreform, Schufa, Bürgel, or infoscore) on the basis of mathematical-statistical methods. For this purpose, your data, insofar as it is relevant to the contract, such as your name and address, will be forwarded to the credit agency. We use the subsequent information about the statistical probability of a payment default for our decision as to whether we offer you payment on account.
The legal basis for this processing is our legitimate interest in the default security of the claim pursuant to Art. 6 Para. 1 lit. f) GDPR.
Newsletter
If you register for our free newsletter, the data you provide for this purpose, i.e., your e-mail address as well as—optionally—your name and address, will be transmitted to us. At the same time, we store the IP address of the internet connection from which you access our website as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to the sending of the newsletter, describe the content specifically, and refer to this privacy policy. The data collected in this process is used exclusively for the newsletter dispatch—therefore, it is in particular not passed on to third parties.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.
You can revoke your consent to the newsletter dispatch at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do so, you simply need to notify us of your revocation or use the unsubscribe link contained in every newsletter.
Contact inquiries / Contact options
If you contact us via contact form or e-mail, the data you provide will be used to process your inquiry. Providing the data is necessary for processing and answering your inquiry—without its provision, we cannot answer your inquiry or can only answer it to a limited extent.
The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR.
Your data will be deleted if your inquiry has been answered conclusively and no statutory retention obligations prevent deletion, such as in the case of any subsequent contract processing.
User contributions, comments, and ratings
We offer you the opportunity to publish questions, answers, opinions, or ratings (hereinafter referred to as "contributions") on our websites. If you make use of this offer, we will process and publish your contribution, the date and time of submission, and any pseudonym you may use.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do so, you simply need to notify us of your revocation.
In addition, we also process your IP and e-mail address. The IP address is processed because we have a legitimate interest in taking further steps or supporting such steps if your contribution infringes the rights of third parties and/or is otherwise unlawful.
The legal basis in this case is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the potentially necessary defense of legal claims.
Subscription to contributions
If you publish contributions on our websites, we additionally offer you the option to subscribe to any subsequent contributions by third parties. We process your e-mail address to be able to inform you about these subsequent contributions via e-mail.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent to this subscription at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do so, you simply need to notify us of your revocation or use the unsubscribe link contained in the respective e-mail.
Google Analytics
We use Google Analytics on our website. This is a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".
Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that the EU data protection requirements are also complied with when processing data in the USA.
The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
Usage-related and user-related information, such as IP address, location, time, or frequency of visits to our website, is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. Through this function, Google truncates the IP address within the EU or the EEA.
The data collected in this way is used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data can also be used to provide further services related to the use of our website and the use of the internet.
Google states that it will not associate your IP address with other data. In addition, Google provides further data protection information at
https://www.google.com/intl/de/policies/privacy/partners
including options to prevent the use of data.
Furthermore, Google offers a so-called deactivation add-on along with further information at
https://tools.google.com/dlpage/gaoptout?hl=de
This add-on can be installed with common internet browsers and offers you further control over the data that Google collects when you access our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about the visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or other web analytics services. You will, of course, also find out whether and which other web analytics services we use in this privacy policy.
Counting pixels of the collecting society WORT (VG WORT)
We use the so-called counting pixel of VG WORT from the provider INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, on our website in the form of the so-called SZM (Scalable Centralized Measurement Procedure).
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the optimization and commercial operation of our website as well as in taking into account copyright interests regarding the content of our website.
The counting pixel is a graphic placed on our website that determines statistical key figures. This makes it possible to calculate the probability of texts being copied based on the number of views and the specific content of our website. This data is collected anonymously. In order to record access figures and your potential return visits, either a so-called session cookie is stored by your internet browser on your device, or a signature created from various items of information from your internet browser (e.g., user agent, screen resolution, etc.) is used. However, your IP address is only processed in an anonymized form. As an individual user, you are at no time identifiable.
If you do not agree to this processing, you have the option of preventing the storage of the cookie by adjusting your internet browser settings. Further information on this can be found above under "Cookies". Furthermore, you have the option to terminate the SZM measurement by way of a so-called opt-out. By confirming the link
a cookie will be stored on your device via your internet browser that prevents further analysis. Please note, however, that you must activate the link above again if you delete the cookies stored on your device.
MailChimp - Newsletter
We offer you the opportunity to sign up for our free newsletters via our website.
For the purpose of sending newsletters, we use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as "The Rocket Science Group".
Through its certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active
The Rocket Science Group guarantees that the EU's data protection requirements are also complied with when processing data in the USA. In addition, The Rocket Science Group provides further data protection information at
http://mailchimp.com/legal/privacy/
further data protection information.
If you sign up for our newsletter distribution, the data requested during the registration process, such as your email address and, optionally, your name and address, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be stored. As part of the further registration process, your consent to the sending of the newsletter will be obtained, the content will be specifically described, and reference will be made to this privacy policy.
The newsletter subsequently sent via The Rocket Science Group also contains a so-called counting pixel, also known as a "web beacon". With the help of this counting pixel, we can evaluate whether and when you have read our newsletter and whether you have followed any links contained in the newsletter. In addition to other technical data, such as the data of your computer system and your IP address, the data processed in this way is stored so that we can optimize our newsletter offering and respond to the wishes of our readers. The data is therefore used to increase the quality and attractiveness of our newsletter offer.
The legal basis for sending the newsletter and the analysis is Art. 6 (1) (a) GDPR.
You can revoke your consent to the newsletter dispatch at any time with effect for the future in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation or click the unsubscribe link contained in every newsletter.
Google AdWords with conversion tracking
On our website, we use the advertising component Google AdWords and, in doing so, so-called conversion tracking. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".
Through its certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that the EU's data protection requirements are also complied with when processing data in the USA.
We use conversion tracking for the targeted advertising of our offerings. The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and commercial operation of our website.
If you click on an ad served by Google, the conversion tracking used by us stores a cookie on your device. These so-called conversion cookies lose their validity after 30 days and are not used for your personal identification.
As long as the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were subsequently redirected to our website.
Through the information obtained in this way, Google creates a statistic for us regarding visits to our website. In addition, we receive information about the number of users who clicked on our ad(s) as well as the pages of our website subsequently accessed. Neither we nor third parties who also use Google AdWords are able to identify you in this way.
You can also prevent or restrict the installation of cookies by adjusting your internet browser settings accordingly. At the same time, you can delete cookies that have already been saved at any time. The steps and measures required for this depend on the specific internet browser you are using. If you have any questions, please use the help function or documentation of your internet browser or contact its manufacturer or support.
Furthermore, Google also offers further information on this topic, and in particular on the options for preventing the use of data, at
https://services.google.com/sitestats/de.html
http://www.google.com/policies/technologies/ads/Â
http://www.google.de/policies/privacy/
Google AdSense
We use Google AdSense on our website to incorporate advertisements. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".
Through its certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that the EU's data protection requirements are also complied with when processing data in the USA.
Google AdSense stores cookies as well as so-called web beacons on your device via your internet browser. This allows Google to analyze your use of our website. The information collected in this way, along with your IP address and the ad formats displayed to you, is transmitted to Google in the USA and stored there. Furthermore, Google may pass this information on to contract partners. However, Google states that your IP address will not be merged with other data about you.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and commercial operation of our website.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your internet browser. Details on this can be found above under the point "Cookies".
In addition, Google offers further information, particularly on the options for preventing the use of data, at
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
Google Remarketing or "Similar Audiences" component by Google
On our website, we use the remarketing or "Similar Audiences" function. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".
Through its certification under the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that the EU's data protection requirements are also complied with when processing data in the USA.
We use this function to serve interest-based, personalized advertising on third-party websites that also participate in the Google advertising network.
The legal basis is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization, and commercial operation of our website.
To enable this advertising service, Google stores a cookie with a sequence of numbers on your device via your internet browser during your visit to our website. This cookie records both your visit and your use of our website in an anonymized form. However, no personal data is passed on in this process. If you subsequently visit the website of a third party that itself also uses the Google advertising network, advertisements may appear that relate to our website or our offers thereon.
For the permanent deactivation of this function, Google offers a browser plugin for the most common internet browsers at
https://www.google.com/settings/ads/plugin
The use of cookies by certain providers can also be deactivated via an opt-out, for example at
http://www.youronlinechoices.com/uk/your-ad-choices
or
http://www.networkadvertising.org/choices/
By means of so-called cross-device marketing, Google may under certain circumstances track your usage behavior across multiple devices, so that interest-based, personalized advertising may be displayed to you even if you switch devices. However, this assumes that you have consented to the linking of your browser histories with your existing Google account.
Google provides further information on Google Remarketing at
http://www.google.com/privacy/ads/
affilinet tracking cookies
On our website, we also advertise the offers and services of third parties. If you conclude a contract with a third-party provider due to our advertising for these third-party offers, we receive a commission for this.
In order to correctly record successful referrals, we use so-called affilinet tracking cookies. However, these cookies do not store any of your personal data. Only our identification number as the referring provider and the sequence number of the advertising material you clicked on (e.g., a banner or a text link) are recorded. We require this information for the purpose of payment processing or the payout of our commissions.
If you do not agree to this processing, you have the option of preventing the storage of cookies by adjusting your internet browser settings. Further information on this can be found above under "Cookies".